Overview
Kamakura is a concept matcha brand centred around the daily ritual of making matcha. Its visual identity pairs earthy greens and textures with metallic finishes and clean typography, drawing on matcha’s heritage and the care taken in its preparation.
Outcome
A cohesive identity brings Kamakura to life across packaging, print, merchandise, and social content. Product imagery and moments of preparation bring the ritual into focus, while a flexible visual system connects the different formats. The result balances a sense of tradition with a modern, industrial aesthetic.
