Overview
Palmira is a boutique beach resort designed for slow days and salty air. A retreat for laid-back travellers seeking rest, warmth, and a connection to the coast. Hidden between palm trees and the sea, the brand is rooted in a sense of calm, ease, and modern coastal living. The goal of this project was to create a visual identity that feels tropical, natural, soft, and contemporary
Outcome
The brand identity created balances luxury with approachability, combining a soft, modern aesthetic with coastal influences. Through a relaxed yet elevated visual tone, the branding creates an inviting atmosphere that reflects Palmira as a serene coastal escape; elevated yet effortless. A strong social media presence was designed, keycards, various hotel items such as towels and soap all convey the modern costal living, the experience Palmira aims to provide guests.
