Overview
Luxe Fleur is a mock boutique perfume brand developed to explore luxury-focused web design through a user centered approach. The objective of this project was to create a digital experience that reflects the brand’s minimalist and refined aesthetic while prioritizing clarity, usability, and emotional engagement. The design balances sophistication with simplicity, ensuring the interface feels elevated yet intuitive.
Outcome
The final web design uses a high-contrast black and white colour palette to reinforce Luxe Fleur’s luxury positioning while enhancing clarity and visual impact. A typography system pairing Montserrat and Aleo creates contrast and hierarchy, supporting both elegance and readability across the interface.
The layout was designed to evoke the emotional qualities of scent—using space, imagery, and typography to cultivate mood while maintaining a seamless and intuitive user journey. The experience was built responsively, adapting from desktop to mobile to ensure consistency, usability, and visual integrity across devices.
