The brand identity for Keller reflects a balance of modern design and refined craftsmanship. The logo was designed with clean and sleek convey a contemporary sensibility while remaining timeless. The colour palette was selected to evoke both sophistication and warmth, reinforcing the brand’s focus on quality and attention to detail.

Mostra Nuova was chosen as the primary typeface for its modern structure and subtle elegance, complementing the overall aesthetic while enhancing clarity and legibility. Together, the logo, typography, and colour palette create a cohesive identity that positions Keller as a modern furniture brand grounded in expertise, craftsmanship, and thoughtful design.