Overview
Kaikan is a modern sake bar located in Tokyo, offering a contemporary interpretation of traditional Japanese drinking culture. The goal of this project was to create a brand identity that honours tradition while feeling modern, welcoming, and accessible—inviting both locals and visitors to experience sake in a refined yet relaxed setting.
Outcome
The final identity blends traditional Japanese influences with a modern design approach. Traditional aesthetics were used to create a brand that feels both timeless and current. The result is an inviting visual system that supports Kaikan’s atmosphere as a stylish yet approachable sake bar, balancing heritage with contemporary design.
